Salons & barbers · hair salons, barbershops, color bars, braid studios
New clients for your salon, counted.
A human strategist, AI production and the printed stuff. Every new client books through your Dept. booking page, and we count them. $499 a month, month-to-month. We don't work for chains. We work against them.
What we count
new clients
A new client is someone's first completed visit, booked through Dept. Book with a Dept. code or from a Dept. link or QR.
Fewer than 10 tracked new clients in your first 90 days and month 4 is free.
Already use a booking app? Keep it. Dept. Book sits in front and syncs to it.
An example month
- 9 from the postcard code
- 3 from counter cards at the front desk
- 2 from posts with your Dept. booking link
Not counted: 6 Google Book-button bookings, shown on their own line. Illustrative example.
Made for salons & barbers
Postcard
Chair-open postcard
6.25×9 to the homes around you, your tracked code and a QR to your Dept. booking page.
Template pc-salon-v1
Site
Salon one-pager with Book front and center
Plus your AI-optimized Google profile: built and optimized for AI answers and search.
Template site-salon-v1
What we post about
- Open chairs this week
- Meet the stylist or barber
- Styles for the season's events
- Care between visits
- Rebook reminders
One plan. Public price.
Neighborhood Program
New clients, counted, every month.
A human strategist owns your account. AI does the production. Posts and emails with no offer go out 72 hours after we notify you unless you say no. Anything with a price, discount or offer, and anything printed or paid, waits for your tap.
- Google Business Profile managed weekly
- Review requests (neutral, never gated) and review replies from templates you approve
- 12 social posts a month
- 1 email a month to your own list, from your own domain
- Rebook nudges by email
- Review and counter card pack at onboarding
- Dept. Book: your own booking page and calendar, with deposits and reminders (included)
- A tracked offer every month (offer code, QR, Dept. booking link)
- Monthly one-page report that leads with tracked new clients
- 15-minute monthly strategist call (optional)
Launch Kit
$799 once- · Postcards to 1,000 homes near you (EDDM), with your tracked offer
- · AI-optimized Google profile: Google Business Profile built (or deep-cleaned) and optimized for AI answers and search
- · Review and counter card pack ×100 (QR to your review link and your tracked offer)
- · Tracked offer setup: offer code, QR, and your Dept. booking page
- · Baseline audit: where new clients come from today
- · Review reply templates you approve once (4–5★ replies go out from them)
$399 for founding seats and on annual prepay. Never free. Print and postage for the drop are included and shown on their own line, at cost. Second location: +$249 a month each.
$0 today. First charge $898 on Access Day ($399 founding kit + month 1). Your first $499 month is refundable within 30 days. The kit's postcard print is non-refundable once ordered.
Terms
- Month-to-month$499 a month. Cancel in one click.
- $499/mo
- 12-month commitmentOne month free, spread across 12 bills.
- $457.42/mo
- Annual prepay20% off, paid once a year. Launch Kit $399.
- $4,790.40/yr
The guarantee
Fewer than 10 tracked new clients in your first 90 days and month 4 is free. Every plan starts with a 1,000-home postcard drop, so the count starts in month one. Plus a 30-day, no-questions refund on your first month.
A new client is someone's first completed visit, booked through Dept. Book with a Dept. code or from a Dept. link or QR.
15 founding seats in Orange County: your price locked while you stay subscribed and the Launch Kit at half price ($399). Founding seats close Nov 30.
Opening soon?
Open Loud Essentials
- AI-optimized Google profile: Google Business Profile built and optimized for AI answers and search
- Brand starter: logo cleanup, colors, type
- One-page site
- Window vinyl and counter cards
- 1,000-home postcard drop, print and postage included
- Launch ads set up (spend on your card)
- Your first 3 months of the Program
Print and postage included in the price.
Start with EssentialsOpening soon?
Open Loud Full
- Full multi-page website, built with AI and optimized for search and AI answers (schema, speed, local pages)
- Complete brand identity: logo, palette, type, brand guide, social kit
- AI-optimized Google profile: built and optimized
- 2,500-home postcard drop, print and postage included
- Print set: window vinyl, counter cards, menu or price boards, 500 flyers
- Launch ads set up (spend on your card)
- Your first 3 months of the Program
Print and postage included in the price.
Start with FullOpening soon?
Open Loud Full +
- Everything in Full
- 5,000-home postcard drop instead of 2,500, print and postage included
- Storefront sign refresh (up to $1,200 production)
- A-frame sidewalk sign
- Staff tees ×10
- Your first 6 months of the Program
Print and postage included in the price.
Start with Full +Why Dept. exists
- Independents lost 9,500 restaurants last year.
- The 50 biggest chains take 61¢ of every restaurant dollar.
- Private equity is buying local vets, dentists and auto shops.
Dept. exists to arm the other side.
Sources: Technomic via Restaurant Business, 2026: 9,500 independent restaurants closed in 2025. · Circana, 2025: the top 50 chains are 24% of US restaurant locations and 61% of spending. · About 50% of US vet clinics are corporate or PE-owned (up from ~8% in 2011); PE has put $5B+ into auto-repair roll-ups since 2021. · ADA Health Policy Institute, The U.S. Dentist Workforce (2025): 16% of US dentists were affiliated with a dental support organization (DSO) in 2024, up from 7% in 2015; 31% of dentists under 5 years out of school.
Free 60-second audit
Built and run in California, USA, by a US-based team. No offshore.