Gyms & studios · boutique gyms, yoga, pilates, martial arts, climbing

New members for your studio, counted.

Your Google profile, reviews, mail and posts. Every first class books through your Dept. booking page, and we count them. $499 a month, month-to-month. We don't work for chains. We work against them.

Get a free 60-second auditSee the plan

What we count

new members

A new member is someone's first completed class or intro session, booked through Dept. Book with a Dept. code or from a Dept. link or QR.

Fewer than 10 tracked first visits in your first 90 days and month 4 is free.

Already use a booking app? Keep it. Dept. Book sits in front and syncs to it.

An example month

13
new members, counted
  • 8 from the postcard code
  • 3 from the intro-class link
  • 2 from counter cards at partner cafés

Not counted: 7 drop-ins without a code, shown on their own line. Illustrative example.

Made for gyms & studios

Postcard

Intro-class postcard

6.25×9 to the homes around you, your tracked code and a QR to your Dept. booking page.

Template pc-fitness-v1

Site

Studio site with class booking

Plus your AI-optimized Google profile: built and optimized for AI answers and search.

Template site-fitness-v1

What we post about

  • Intro classes this week
  • Meet the coaches
  • What a first class is like
  • Member moments
  • Schedule changes

One plan. Public price.

One plan

Neighborhood Program

New clients, counted, every month.

$499/month · month-to-month

A human strategist owns your account. AI does the production. Posts and emails with no offer go out 72 hours after we notify you unless you say no. Anything with a price, discount or offer, and anything printed or paid, waits for your tap.

  • Google Business Profile managed weekly
  • Review requests (neutral, never gated) and review replies from templates you approve
  • 12 social posts a month
  • 1 email a month to your own list, from your own domain
  • Rebook nudges by email
  • Review and counter card pack at onboarding
  • Dept. Book: your own booking page and calendar, with deposits and reminders (included)
  • A tracked offer every month (offer code, QR, Dept. booking link)
  • Monthly one-page report that leads with tracked new clients
  • 15-minute monthly strategist call (optional)
Start the Program

Launch Kit

$799 once
  • · Postcards to 1,000 homes near you (EDDM), with your tracked offer
  • · AI-optimized Google profile: Google Business Profile built (or deep-cleaned) and optimized for AI answers and search
  • · Review and counter card pack ×100 (QR to your review link and your tracked offer)
  • · Tracked offer setup: offer code, QR, and your Dept. booking page
  • · Baseline audit: where new clients come from today
  • · Review reply templates you approve once (4–5★ replies go out from them)

$399 for founding seats and on annual prepay. Never free. Print and postage for the drop are included and shown on their own line, at cost. Second location: +$249 a month each.

$0 today. First charge $898 on Access Day ($399 founding kit + month 1). Your first $499 month is refundable within 30 days. The kit's postcard print is non-refundable once ordered.

Terms

Month-to-month$499 a month. Cancel in one click.
$499/mo
12-month commitmentOne month free, spread across 12 bills.
$457.42/mo
Annual prepay20% off, paid once a year. Launch Kit $399.
$4,790.40/yr

The guarantee

Fewer than 10 tracked first visits in your first 90 days and month 4 is free. Every plan starts with a 1,000-home postcard drop, so the count starts in month one. Plus a 30-day, no-questions refund on your first month.

A new member is someone's first completed class or intro session, booked through Dept. Book with a Dept. code or from a Dept. link or QR.

15 founding seats in Orange County: your price locked while you stay subscribed and the Launch Kit at half price ($399). Founding seats close Nov 30.

Opening soon?

Open Loud Essentials

$3,500
  • AI-optimized Google profile: Google Business Profile built and optimized for AI answers and search
  • Brand starter: logo cleanup, colors, type
  • One-page site
  • Window vinyl and counter cards
  • 1,000-home postcard drop, print and postage included
  • Launch ads set up (spend on your card)
  • Your first 3 months of the Program

Print and postage included in the price.

Start with Essentials

Opening soon?

Open Loud Full

$4,950
  • Full multi-page website, built with AI and optimized for search and AI answers (schema, speed, local pages)
  • Complete brand identity: logo, palette, type, brand guide, social kit
  • AI-optimized Google profile: built and optimized
  • 2,500-home postcard drop, print and postage included
  • Print set: window vinyl, counter cards, menu or price boards, 500 flyers
  • Launch ads set up (spend on your card)
  • Your first 3 months of the Program

Print and postage included in the price.

Start with Full

Opening soon?

Open Loud Full +

$6,900
  • Everything in Full
  • 5,000-home postcard drop instead of 2,500, print and postage included
  • Storefront sign refresh (up to $1,200 production)
  • A-frame sidewalk sign
  • Staff tees ×10
  • Your first 6 months of the Program

Print and postage included in the price.

Start with Full +

Why Dept. exists

Dept. exists to arm the other side.

Sources: Technomic via Restaurant Business, 2026: 9,500 independent restaurants closed in 2025. · Circana, 2025: the top 50 chains are 24% of US restaurant locations and 61% of spending. · About 50% of US vet clinics are corporate or PE-owned (up from ~8% in 2011); PE has put $5B+ into auto-repair roll-ups since 2021. · ADA Health Policy Institute, The U.S. Dentist Workforce (2025): 16% of US dentists were affiliated with a dental support organization (DSO) in 2024, up from 7% in 2015; 31% of dentists under 5 years out of school.

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Built and run in California, USA, by a US-based team. No offshore.

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