The marketing department for independent businesses.

Your strategist owns your account. AI drafts, a human approves: every post and email is checked before you see it (all of them in your first 30 days). You can say no to anything.

Posts and emails with no offer go out 72 hours after we send you a notice, unless you say no. You agree to this in the terms you sign. Anything with a price, discount or offer, and anything printed or paid, waits for your tap.

A one-time $799 setup that starts with postcards to 1,000 homes near you, print and postage included (shown on their own line, at cost). We also build your AI-optimized Google profile (built and optimized for AI answers and search), print 100 review cards, set up your tracked offer and QR codes, and record your starting numbers. The Founding 100 and yearly plans pay $399. It's never free.

$249 a month for each extra location, on top of your plan.

No. Month-to-month, cancel in one click from Billing. If you want a lower price: 12 months billed monthly gets a month free, or pay the year up front for 20% off.

Fewer than 10 tracked new clients in your first 90 days (counted from the day you give us access) and month 4 is free. Every plan starts with a 1,000-home postcard drop, so the count starts in month one. Your first $499 month is refundable within 30 days. The kit's postcard print is non-refundable once ordered.

Every new client books through your Dept. booking page. We count them; nobody else's numbers. A new client is someone's first completed visit with you, and it's tracked when they came from a Dept. offer code, QR code or link (or your front desk adds a walk-in with the code). Google and Instagram Book-button bookings show on their own line. A repeat customer never counts twice.

No. Front-door mode forwards every Dept. booking to whatever you use now, with a calendar invite. Full mode replaces it (staff, hours, walk-ins, deposits, reminders, client notes), free with your plan.

You do. You stay Primary Owner on Google and add us as a Manager. You own your Meta Business Manager and ad account, and ads bill to your card. We sign a written consent to manage your profile, and we're off it within 7 days if you ask.

Yes, neutrally, from every client. We never filter who gets asked, never ask for 5 stars, never offer anything for a review. Replies to 4 and 5 star reviews use templates you approve once when you join; 1 to 3 star reviews go to your strategist within 24 hours. We can't promise rankings and never will.

No. Email only, from your own domain, to your own opted-in list, with an unsubscribe link and your address.

At cost, on its own line, apart from our service fee (Open Loud kits include print and postage in the kit price). 4over, our print partner, prints the postcards and mails them for you by default. Dropping them off yourself is the option. 1,000 homes: $395 plus print and postage at cost, typically about $810 all-in. 2,500 homes: $795 plus at cost, typically about $1,695 all-in. Sales tax on printing where it applies; postage is never taxed.

We never use it for anyone else. We delete your content 30 days after you cancel, and keep only the billing and consent records the law requires.

The 15 founding seats in Orange County keep the price they joined at while they stay subscribed (a lapse of more than 60 days ends it) and get the Launch Kit at half price, $399. Founding seats close Nov 30.

No. We don't work for chains. We work against them. Independents only.

Already use a booking app? Keep it. Dept. Book sits in front and syncs to it. Every booking from Dept. is added to your Square Appointments or Vagaro calendar, or emailed to you with a calendar invite for anything else. We count only what books through Dept.

Built and run in California, USA, by a US-based team. No offshore.

Need something custom and big? We refer those to a partner studio. If you ask for something outside our menu, we'll offer to introduce a partner studio and share your brief only with your OK. Dept.'s owner has a financial interest in this studio.